Horomariobro's images are among the most recognisable, and unique, for anyone who follows watches on Instagram. Born out of a desire for something to do while stuck at home during the pandemic, Mario turned his Loupe system and iPhone X to taking photos of his incredible watch collection. Highlighting and critiquing the craftsmanship of some of the worlds best watchmakers, his content is fascinating and appealing in its honest approach.
We discuss how he captures his amazing images, the appeal of independent watch brands, what makes a truly fine watch, and how Mario feels about the adulation his account has received from both his followers and leading watch media outlets.
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